One of the most common questions asked by bloggers is ‘How many words should a blog post contain?’
A search around the internet will only lead to confusion (as everyone has there own opinion). Numbers vary from 350 to 3500 words. Google will have a preferred word count, but that’s a secret, so no clues there.
We think it’s important to choose quality over quantity.
If your blog post is an answer to a question, you may find that 50 or 60 words will suffice. While this may not ignite Google’s pulse, it does give your readers the answer they are looking for. If you can add more content that will add quality to your answer, then by all means add it. But don’t fill your page with words just to impress the search engines.
Minimum 850 words
A good goal is to aim for a minimum word count of 850 words. This gives Google plenty of meat to chew on and provide your readers with some time-friendly knowledge.
Maximum 3500 words
There may be times when you need to write posts with larger word counts. If they are filled with relevant content, these posts can become extremely important in your mission to rise up the search engine ranks. Google will scan the post and select content to match it’s needs.
Sub-section headers (as used in this page) are very important to let Google know when a new section has begun. A well written post can show Google that you are an authority on the subject.
If you know enough about your subject and can write 3500 meaningful words, then go ahead and write. But do bear in mind that people will have to read those words one day, and might not have the time or the patience to bask in the glow of your supreme knowledge.
On this site, we aim to provide quality content that answers our readers questions and provides them with relevant links to further reading and resources. Obviously we rely on search engines to help new readers find us, and for that… ‘relevant’ quantity is key.
Google LOVES content.
It continually scours the internet for information to add to it’s ever-growing knowledge base. If your blog posts are well structured, grammatically correct and filled with relevant information, it will be found and indexed.
Stick to the facts
- Only add content that is relevant to the post’s main topic.
- Google is clever – it knows when you are trying to stuff in words to increase the word count
- Remember that someone has to read your words – all of them!
- Re-read your work before posting it live (I always make mistakes).
- Use pictures if you can to help convey a meaning
- Be consistent with your fonts and formatting
- Break up large sections of text
- Use sub-headings
Check out the competition
Have a look at what your top competitors are doing. If their posts are appearing on the first page of Google for your topic, chances are they are doing the right things. Analyse their pages to see how they are doing it.
There is no ‘one-size-fits-all’ word count for blog posts. Understanding the needs of your readers should help you decide the length of your content. Filling your post with useless filler content will put off Google and could make your posts unreadable and boring. Study your competition and see how they do it.
Writing a post should be enjoyable, not a chore. Write with passion, but keep it relevant 🙂