Is there a magic number of posts I need to write before people, and the search engines, will find my site and send me traffic?
When I first started blogging, this was a question that entered my head often. Turns out it’s not an exact science – and there is no magic figure – but there are a few things you must do, or you won’t get found at all!
First of all, your site needs content
Every blog site begins with that first post. It sits there alone on your home page looking for company. You start to fear that visitors will come by and see that solitary post and abandon you. Truth is they probably will. But don’t let that bother you. Your first post is simply Day 1 of your blogging adventure and if you actually did get some visitors while it was in its early stages – lucky you!
Google may swing by and check out your site from time to time, but they won’t start taking you seriously until they start to see lots of high quality, useful content. Remember, Google is looking to bring answers to the people who are searching for it. If it finds a suitable answer on your blog, it may well present it as the solution (and hopefully show up on the first page of search results).
Are you an expert in your topic?
Google also needs to see that you are an ‘expert’ in your field. To do this it looks around for more information about you and your reputation. Keeping your social media profiles up-to-date is important too. If you blog about fishing but your linked Twitter page is about racing cars, it’s going to be confusing for your visitors and the search engines to work out what you are claiming to be an expert in.
Note: Do not be tempted to copy other people’s content. Google is wise to this and may ban or ignore your site if it believes you are not being honest. If you need to use content from another author, give them credit. It’s the right thing to do, and it is an example of your professionalism.
Concentrate on useful and accurate content
If you are writing a blog post as an answer to a question, it makes sense to ensure that your answer or solution actually makes sense. Include pictures if required to help get your response across. If there are instructions (eg. for a DIY project) use numbered lists to show the stages required to get the task done.
Once you’ve written your post, go through it again and ask yourself if it makes sense. Have you answered the question? Or just confused the reader?
Aim for a minimum amount of posts
On average it takes around 40 to 50 good quality lengthy (850 plus words) posts to catch Google’s eye. The content must be relevant and not stuffed with filler or irrelevant facts. Good use of relevant keywords and phrases will go a long way to helping your post get found. Google needs answers and it’s your job to provide them to the best of your abilities.
There is a wonderful old Scottish saying that states: ‘Mony a mickle, maks a muckle’ – loosely translated it means, ‘look after pennies and the pounds will look after themselves.’ If we apply that logic to blogging, it states, ‘look after the posts and the blog will look after itself’. Concentrate on getting each post right and the whole blog will benefit in the long run.